Mystery Shopping is not just for shops!
We’ve had recent calls from non-traditional clients looking to use mystery shopping in their businesses. Here are their questions and our answers when asked “Can you tell me the benefits of using a Mystery Shopping Program in our business?”
CLIENT 1
Q “We have 3 busy Serviced Office businesses in Causeway Bay and Wan Chai. What would we get from your Mystery Shopper Program that we don’t already know?”
A
- Review and analyse your customers journey through the entire sales process
- Identify staff and management training needs
- Develop best practice benchmarks for your organisation
CLIENT 2
Q “We have a successful chain of 100 Real Estate Property Agencies in Kowloon and New Territories. Why would we need to use your service?”
A
- Identify and research your competitors to keep updated with your market
- Identify competitors Unique Selling Points to give you the upper hand
- Employee performance checks to support incentive-based reviews
- Employee compliance with industry and legislative requirements
CLIENT 3
Q “My wife and I run a Business Consultancy with 8 employees. What would our small operation need with these sorts of reports?”
A
- Tracking the clients movement through each step of your relationship building process
- Telephone and Online service prior to initial meeting with new client
- Check how the employee engages with the client – spoken and written language, manner and etiquette, professionalism, body language and services offered
CLIENT 4
Q “We have over 12 well known Medical Practices throughout Hong Kong, what would be the benefits of such program?”
A
- Review staff and doctor practises, compliance and ethics
- Enquire about forward incentive-based referrals
- Complete integrity audits – checks on
CLIENT 5
Q “How could we use mystery shopping to assess our staff and business? I own several Fitness Centers throughout Asia Pacific”
A
- Identify core operating concerns
- Highlight individual instructor developmental areas, skills and learning gaps
- Assessment of current instructor and team efficiencies, individual and team strengths and weaknesses
- Monitor how instructors view their clients, motivate themselves and grow their client base
Learning Curve, Keira Mackenzie-Smith and her team, develop tailored training programs for customer-focused industries in Hong Kong and throughout Asia